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Projects Fashion Retail | World Trade Center

Fashion Retail | World Trade Center

Retail Display - World Trade Center | Back-Painted Optichroic® Glass
Retail Display - World Trade Center, New York, NY by McCall Design. Photo by Donald Jayson.
Retail Display - World Trade Center | Back-Painted Optichroic® Glass
Retail Display - World Trade Center, New York, NY by McCall Design. Photo by Donald Jayson.
Retail Display - World Trade Center | Back-Painted Optichroic® Glass
Retail Display - World Trade Center, New York, NY by McCall Design. Photo by Donald Jayson.

Project Description

Color-changing Optichroic® laminated glass creates a stimulating shopping experience, promoting buyer optimism and excitement. The vivid dichroic colors change as the customer’s view of the glass changes, adding a kinetic quality to the space. The glass is back-painted using Bendheim’s proprietary ultra-white coating, allowing the dynamic colors to pop.

Project Highlights

Location

New York, NY

Architect

McCall Design

General Contractor

Donald Borg Construction Company Inc.

Installer

S&J Entrance & Window Specialists, Inc.

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