Bendheim Launches First US Architectural Glass TikTok Channel, Goes Viral within a Month

Screenshot of the viral “I Want It, I Got It” video.

A glass manufacturer on TikTok? Of course! We have launched a TikTok account and have gone viral with one of our first videos on glass for building applications.

Our TikTok channel marks the first use of the popular social media platform by an American architectural glass company. The channel launched on May 13, 2022. A video posted on June 1, using the popular “I Want It, I Got It,” trend and highlighting the range and aesthetic appeal of our numerous architectural glass options, received more than one million views in less than three weeks. The channel also has nearly 800 followers.

“We started the program as extension of our short video education series on specialty glass and applications, in response to the growing need for bite-size video content for professional audiences,’’ Bendheim President Ben Jayson said. “We are pleased with the quick success of this platform.”

The channel is particularly important for its appeal to younger audiences in the architectural space. It is currently managed by Stephen Payson, Marketing Coordinator, who joined Bendheim in 2014.

“One of the long-term goals of this initiative is to foster team spirit and build an innovative culture within the company,” Jayson said. “We have already witnessed tremendous pride among our employees. They are engaged in sharing and participating in these quick-hitting videos that help tell others about the uniqueness of our glass.”

Social media is one of the elements we have deployed as we strive to continually innovate our products and brand. Founded in 1927 by Margaret and Sem Bendheim, our company has remained within the same family for four generations, with Ben Jayson being the great grandson of the business founders.

View our viral video here:

@bendheimglass I want glass, I got glass 🙌 #glass##architecture #design #iwantitigotit #fyp ♬ I want it I got it – 🧁Gianna, Lila, & Faith🧁