Bendheim’s “Campbell’s Red” Back-Painted Glass Wall Distinguishes Food Giant’s New Employee Center
When the Campbell Soup Company recently held a grand opening for its new Employee Center in Camden, N.J., its distinctive corporate identity shone through vibrant Bendheim decorative glass.
Behind a transparent 38-foot-tall floor-to-ceiling glass facade, the food giant’s corporate logo features prominently on an expansive, 5,000 square foot Bendheim “Campbell’s red” back-painted glass wall. Bendheim worked closely with Campbell’s representatives to match exactly the signature red background color for the company’s highly recognizable logo. Bendheim’s color coating process incorporates a highly UV-resistant, water-based fluoropolymer formulated to preserve its color for many years. Bendheim cut, polished, tempered, and back-painted the glass, delivering first quality product within schedule and budget.
“Bendheim’s glass provides a backdrop for the corporate identity of this 141-year-old company, the only Fortune 500 company in Camden,” said Jerry Moser with R. A. Kennedy & Sons, the glazier responsible for the glass installation. “The wall of red glass, viewed through the north elevation’s curtainwall, is the focal point of the entire campus. R. A. Kennedy & Sons is proud to have participated in the realization of Campbell’s Soup Company and KlingStubbins LLP’s collective vision.”
Designed by KlingStubbins LLP, the new 80,000-square-foot Campbell’s Employee Center features a café, fitness center, company store and credit union, as well as conference rooms and a learning and development center.
Bendheim’s 100-percent vertically integrated fabrication facility in New Jersey made it a key partner in the success of this sensitive project. Please visit Our Capabilities web page for a list of available Bendheim glass fabrication services.
About Bendheim
Bendheim is one of the world’s foremost resources for specialty architectural glass. Founded in New York City in 1927, the fourth-generation, family-owned company offers a virtually unlimited range of in-stock and custom architectural glass varieties. Bendheim develops, fabricates, and distributes its products worldwide. The company maintains production facilities in New Jersey and an extensive showroom in New York City
